Award-winning Instagram Campaign - Youth Voting
The Challenge: Mobilising the Youth Vote.
My Role:
I spearheaded the Digital Strategy on this game-changing campaign, when I worked for the team at Wave Agency. With zero budget for paid advertising, I orchestrated an Instagram strategy that catapulted us into going ‘viral’. Hundreds of people tagged us in photos with their beer cans, enthusiastically re-sharing and commenting on our posts.
The Triumph: Achieved a 2% surge in voters, with a remarkable 91% of Instagram followers casting their votes.
Results Achieved:
→ This campaign's resounding success won the prestigious NZME Google 'Stoppies' Award, a testament to its impact.
For full campaign details, visit: www.waveagency.co.nz/case-study