Nice to meet you!

I’m Sofia - social media and digital marketing strategist.

My Unique Approach: I align strategy with digital marketing opportunity, to achieve results by:

  • Reviewing business objectives, industry context and environment

  • Developing digital strategy, consumer insight and psychology

I create a clear roadmap for success, competitive edge and long-term business impact - demystifying digital marketing along the way. Some clients comment it’s like magic!

My Background: With eight years experience in top-tier advertising agencies as a Senior Digital Marketing Strategist, I bring vast and cutting-edge digital knowledge to all client work. I’ve been recognised with prestigious awards, including the Google Stoppies, led major projects with multi-million-dollar budgets and managed teams of over 50 people, across global markets from the US and the UK to Europe, Australia, and New Zealand.

My Why: I believe that marketing possesses transformative power - the power to shape our world, positively or negatively. I entered the industry on a mission to make a meaningful difference - leading me to establish Sofia Wood Consulting.

Sofia Wood Consulting works with commercial clients, but outside of this provides pro-bono support to targeted community projects. When you work with me as a client, you contribute to the continuation of this work. To date, our work with commercial clients has also allowed us to work in youth mental health, grief support and New Zealand schools.

“A social media extraordinaire deeply rooted in digital marketing and business strategy”

- NZME / Google

Why work with me?

Exclusive Focus:

I limit my projects each month to ensure your business receives dedicated attention and thorough deep-dive. This is an experience distinct from what you receive with a typical marketing / advertising agency.

Unique Approach:

My approach to strategy is truly distinctive. With a blend of experience in social media, advertising, psychology, digital marketing and business development.

Results-Driven:

Your success is my priority - if your needs don't align with my skills, I recommend you to my industry partners rather than taking on the project.

Long-term Vision:

With over 8 years of specialised experience in the ever-changing digital marketing landscape, I don't just follow trends; I understand how they evolve and how to position you for lasting success.

Problem Solver:

I identify and remove any obstacles that hinder consumer engagement by reviewing the consumer journey across your marketing, ensuring you’re set up for success.

Vast Experience:

From hands-on digital marketing to leading national campaigns, collaborating with industry luminaries, and presenting digital strategy to boards. When I work with you, your business gains access to huge breadth of marketing insight and ‘been there, done that’ learnings.

My recipe:

Business objectives, industry context & environment
+
Digital marketing strategy, consumer insight & psychology

= A unique strategy, for long-term business impact and competitive edge.

Reach out, and I’ll be here to help you. Either to discuss collaboration opportunities with me, or if there’s a better fit, I’ll connect you with my network of exceptional industry partners.

  • "Sofia’s methodical yet creative approach to our social media strategy, allowed this process to be both interactive and enjoyable. She was able to take our overwhelming 25+ accounts and turn them into manageable bite-sized pillars that have served our business objectives. Since working with Sofia we’ve presented her strategy to the leadership team and had a 100% buy-in. This has resulted in all social media accounts being housed internally, which has reduced costs for the business, as well as brand risk."

    - Bay Venues

  • "I’d so recommend working with Sofia. She’s great at explaining the what & why of the different platforms, really getting under the skin of our brand, creating engaging content that takes our products to much wider markets, & sharing the data that demonstrates the ROI."

    Dr Lucy Hone, Top 20 Global TED Talker

    2020, Best Selling Author

  • Sofia's strategy has given us a lasting advantage over our competitors in the recruitment market. Her expertise, effective communication, and seamless collaboration made the process a breeze. We highly recommend working with Sofia.

    Tauranga Canvas Ltd

  • "Since working with Sofia I'm having to turn away clients because my books are full”

    Cocollaborate

  • "Since, our late nights have doubled in revenue working with Sofia. She's easy to work with, friendly & understands our vision. She's passionate & creative & has helped us grow our business tremendously"

    ADJO Cafe

  • "Sofia's personality might best be described as being at once charming, delightful & vibrant."

    Christchurch City Council