Social Media Strategy
Unlock social success with a comprehensive social strategy. Includes a personalised workshop, engaging content pillars and growth-boosting techniques. Your strategy focuses on theory and consumer insight that applies to all social media platforms, and includes an implementation roadmap with specific detail for the platform with most opportunity (usually Linkedin or Instagram, sometimes Facebook) and how they work together.
You can combine this service with social post creation, to have a roadmap for execution, clear path of what success looks like and 3- months of social posts.
Get in touch for more information and a customised quote.
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• 2-hour personalised workshop with Sofia
• In-depth audit, competitive analysis, and audience avatars
• Aligned social objectives with your business
• Content pillars, post themes and strategic content calendar
• Well-defined success metrics for measurable results
• Growth strategies: such as event activation, collaborations, user-generated content, offline activity and/or influencers
• Advertising recommendations
• How social media plays into your wider marketing picture
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• Increase in business results tailored to you, such as increased brand awareness, customer loyalty, market share, sales growth.
• Clear social media objectives, outline of social media’s place in your wider marketing picture, clear ROI.
• Compelling content that engages your target audience.
• Powerful word-of-mouth marketing through strategic social media approaches.
• Cost and resource efficiency through streamlined processes.
• Precise social media analysis for budget justifications, stakeholder management, and informed decisions.
• Professional brand presence; reduction in brand risk.
• Improved digital metrics across the board: reach, profile visits, comments, website sessions, post saves, followers, and collaboration requests.
• Gain a competitive edge.
• And so much more!
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• A comprehensive strategy in a sleek PDF slide-deck.
• Strategy presentation and hands-on training.
• Ready-to-use social post templates and examples.
Note: Every strategy is uniquely crafted for your unique business, with bespoke workshop content tailored to your needs.
Bay Venues Marketing Team
“Prior to working with Sofia, we had 23 Facebook pages and 8 Instagram accounts, with varied levels of content quality & quantity - all managed by different individuals. Our mission before starting this project was to establish a strategy that would enable us to bring these accounts internal – in turn increasing results and reducing brand risk.
Sofia’s methodical yet creative approach to our social media strategy, allowed this process to be both interactive and enjoyable. She was able to take our overwhelming 25+ accounts and turn them into manageable bite-sized pillars that have served our business objectives.
Since working with Sofia we’ve presented her strategy to the leadership team and had a 100% buy-in. This has resulted in all social media accounts being housed internally, which has reduced costs for the business, as well as brand risk. In our first month alone we saw increased engagement rates of up to 300% & reach of 150%.
We couldn’t recommend Sofia enough to anyone thinking of working with her. It was the best investment we made for our social media, and has meant we now have a fully optimised marketing channel at our disposal!”
Dr Lucy Hone
“Working with Sofia has seen my following across platforms grow 370% - from 7,000 to 35,000 followers. She’s helped me formulate a social media strategy that fits our brand, our ways of working, and ensures transparent ROI, so we know where to focus our efforts and spend.
For the first time I now know how to access our market, what they want, how they use social media, what captures their attention, and how to protect my own sanity and brand integrity. Posting feels purposeful and I love seeing the data around the impact and success we are having.
Identifying the different pillars of our brand was a real aha moment for me, helping me to understand that social media marketing is more than just posting endless content – that there was a strategy behind it that reflected who we are, what we care about and how we want to help people in the world.
Seeing how quickly one of our reels went viral and the massive impact it was having, helping people all over the world, at all times of day, really brought home the power of social media marketing.
Highly recommend working with Sofia”