Digital Marketing Strategy

Are you ready to elevate your digital marketing? I offer tailored digital marketing strategy specifically for your unique industry and business opportunity. 

My unique skill is delivering insights of how to leverage digital platforms to drive business results and long-term competitive edge, while demystifying digital marketing along the way.

Please note that for an optimal strategy, having well-defined business goals and objectives is essential. It's also preferable to have a clear visual brand identity, it's not mandatory. If required, I provide guidance and industry partner referrals to complete this work.

Get in touch for more information and a customised quote.

  • • 2-hour personalised workshop with Sofia

    • In-depth audit and competitive analysis

    • Aligned digital objectives with your business

    • Digital marketing channel recommendations, covering owned, earned, and paid media

    • Game-changing insights and strategies that set you apart

    • Growth strategies and advertising recommendations

    • Well-defined success metrics for measurable results

    • How digital marketing channels play into your wider marketing picture

    • Identification and resolution of barriers to product trial and growth

    • A fresh approach to pricing structures and offerings

    • Seamlessly integrated sales roadmap

  • • Clear digital objectives, outline of digital’s place in your wider marketing picture, clear ROI

    • Increase in business results tailored to you, such as increased brand awareness, customer loyalty, market share, sales growth, leads

    • Cost and resource efficiency through outlined approach

    • Precise digital analysis for budget justifications, stakeholder management, and informed decisions

    • Enhanced word-of-mouth marketing through digital approaches

    • Improved digital metrics across the board: reach, profile visits, comments, website sessions, post saves, followers, and collaboration requests.

    • Gain a competitive edge.

    • And so much more!

  • • A comprehensive strategy in a sleek PDF slide-deck.

    • Strategy presentation and hands-on training.

    • Ready-to-use recommendations and roadmap.

Note: Every strategy is uniquely crafted for your unique business, with bespoke workshop content tailored to your needs.

Tauranga Canvas Ltd - Alex McCall, Business Development

“In a competitive recruitment industry with limited talent, recruitment challenges were affecting our productivity and revenue. Sofia crafted a digital recruitment strategy that surpassed our expectations.

With her expertise in the latest digital tools, we experienced a remarkable transformation. Previously, we received 1-3 low-quality applications monthly through expensive job listings. Thanks to Sofia, we received over 300 high-quality applications in just two weeks at a fraction of the cost per application.The success was so overwhelming that we temporarily paused the campaign, only to re-run it as needed with consistent applicant success.

Sofia's strategy has given us a lasting advantage over our competitors. Her expertise, effective communication, and seamless collaboration made the process a breeze. We highly recommend working with Sofia."

Dr Lucy Hone

“Sofia formulated a strategy that fits our brand, our ways of working, and ensures transparent ROI, so we know where to focus our efforts and spend.

For the first time I now know how to access our market, what they want, what captures their attention, and how to protect my own sanity and brand integrity. I love seeing the data around the impact and success we are having.

Seeing how quickly one of our reels went viral and the massive impact it was having, helping people all over the world, at all times of day, really brought home the power of digital marketing for us.

Highly recommend working with Sofia”