TGA Canvas - Digital Strategy
Recruitment challenges in a tight recruitment market were affecting Tauranga Canvas’ productivity and revenue. I worked with them on a digital strategy and campaign, using cutting edge digital tools that transformed their recruitment opportunity.
My recipe:
Step 1: Background brief on industry, environment and goals
Step 2: I developed a Digital Marketing Strategy, presented and approved
Step 3: I built digital ads on the recommended channels
Step 4: Results generated, report, optimise, repeat
Results Achieved:
→ 7,400% increase in job applications
→ Baseline: 3 applications, End Result: 300 high-quality applications
→ Significant cost reduction per application by 300%
→ Long-term competitive edge in tight recruitment market
“In a competitive recruitment industry with limited talent, recruitment challenges were affecting our productivity and revenue. Sofia crafted a digital recruitment strategy that surpassed our expectations.
With her expertise in the latest digital tools, we experienced a remarkable transformation. Previously, we received 1-3 low-quality applications monthly through expensive job listings. Thanks to Sofia, we received over 300 high-quality applications in just two weeks at a fraction of the cost per application.The success was so overwhelming that we temporarily paused the campaign, only to re-run it as needed with consistent applicant success.
Sofia's strategy has given us a lasting advantage over our competitors in the recruitment market. Her expertise, effective communication, and seamless collaboration made the process a breeze. We highly recommend working with Sofia.”