Harnessing the power of social media for exceptional business impact.

About me

Hi - I’m Sofia Wood, digital marketing and social media specialist. I help established businesses and marketing teams leverage social media to drive business results.

• Award-winning Senior Digital Marketing Strategist - NZME, Stoppies & Google.

• Ex top-tier advertising agency gone freelance.

• 8 years specialist digital experience, in a wide range of industries.

• Business development background.

• Have managed multi-million dollar budgets, led teams of over 50 people, worked in global markets, and equally created amazing results with small budgets, 1-2 person teams and a whole lotta hustle.

Services

I provide social media and digital marketing strategy through consulting, workshops and specialised training. This work is best suited for established businesses and marketing teams. My unique skill is delivering insight of how to leverage digital platforms to drive business results and long-term competitive edge, while demystifying digital marketing along the way.

I also offer digital advertising and agency whitelisting on an availability basis.

  • I provide comprehensive social media marketing strategies, uniquely crafted for your business, with bespoke workshop content tailored to your needs.

  • I provide tailored overarching digital marketing strategy designed for your unique industry and business potential.

  • I provide thoughtfully crafted bespoke workshops, tailored to your business needs and unique challenges.

    Whether it’s fine-tuning your digital marketing approach, strengthening your team's skills, content brainstorming, managing stakeholders, or addressing specific challenges - you can expect a workshop that’s both engaging and immensely productive.

  • I provide expertly crafted social media posts saving you time while elevating your online presence.

Client Results

  • 370% following increase from 7,514 to 36,349 followers.

    Dr Lucy Hone

  • 7,400% increase in job applications (4/month to 300/month).

    Tauranga Canvas Ltd

  • 300% social engagement rate increase in the first month alone.

    Bay Venues

  • Doubled revenue for new restaurant offering in 3 months.

    ADJO Café

  • Fully booked with clients.

    CoCollaborate

Social Media

@sofiawoodconsulting

Clients

  • Mercury BayPark
  • BayVenues
  • University of Waikato Adams High Performing Centre
  • Mount Hot Pools
  • Dr Lucy Hone
  • Coping With Loss
  • Worksafe Reps
  • Flashworks Media
  • New Zealand Motorhomes
  • TF Dental
  • Clubfit Gyms
  • Coromandel Ocean Adventures
  • Tauranga Canvas
  • Christchurch City Council
  • ADJO Cafe and Restaurant
  • BaySwim School
  • NZIWR

  • "We couldn’t recommend Sofia enough to anyone thinking of working with her. It was the best investment we made for our social media, and has meant we now have a fully optimised marketing channel at our disposal!"

    Bay Venues / Tauranga City Council

  • "I’d so recommend working with Sofia. She’s great at explaining the what & why of the different platforms, really getting under the skin of our brand, creating engaging content that takes our products to much wider markets, & sharing the data that demonstrates the ROI."

    Dr Lucy Hone, Top 20 Global TED Talker

    2020, Best Selling Author, Global Keynote Speaker

  • "Sofia's strategy has given us a lasting advantage over our competitors in the recruitment market. Her expertise, effective communication, and seamless collaboration made the process a breeze. We highly recommend working with Sofia."

    Tauranga Canvas Ltd

  • "Working with Sofia has been life-changing. I'm having to turn away clients because my books are full"

    CoCollaborate

  • "Our late nights have doubled in revenue working with Sofia. She's easy to work with, passionate, creative & understands our vision. She's helped us grow our business tremendously"

    ADJO Cafe

  • "Sofia's personality might best be described as being at once charming, delightful & vibrant."

    Christchurch City Council